Photo by Kindel MediaBeer and beer packaging are synonymous with creativity. Modern beer brewers are trying as much as they can to experiment, innovate, and excel in making their products stand out compared to those offered by their competitors.
This explains the reason why the quality of beers and packaging has been rising every year. In addition, we are seeing new design trends every time, something that makes this industry one of the most competitive.
Consumers, on the other hand, are finding it hard to pick a certain brand of beer due to the multiple high-quality choices they have at their disposal. This is a good thing though, as it ensures that they get exactly what they want.
As a brewer, do you know the different types of packaging and trends to consider for your brewery?
Types of Beer Packaging
Bottling
Beverages are usually bottled in PET and glass bottles. However, it is not easy for you to come across beer that has been bottled in PET bottles. The bottle packaging is the best option for brewers and offers them a wide range of advantages.
For instance, if you want to show the quality of your beer and have your consumers value its quality, you are going to make sure that you have used glass bottles. Glass is also the material that has been used when bottling beers.
In addition, glass bottles come as natural, pleasant, and hygienic. Beer consumers are likely going to shun beers that use PET bottles. This is because they see such beers as low quality and made for a certain class of people. You should, however, be careful when transporting glass or PET bottles.
Canning
Another commonly used type of beer packaging is canning. You will even find brewery companies using both canning and bottling for the same brands of their beers. Most of the time, canning is used when offering consumers a takeaway option for their favorite beers.
However, cans do not have the same feel and tradition that comes with bottling. This is because glass bottles have always been the choice for brewers. However, things are changing especially with millennial beer consumers.
This is because this generation wants packaging that looks modern and innovative. They see cans as easy to drink from and smart. If you are brewing beer for young people, this is the best packing option you can use.
Kegging
Kegging is not a common type of beer packaging. It is mostly used when packaging beers made for sale to other resellers. For instance, if you want to sell your beer to other businesses or industries in large quantities, kegging is the best packaging option for you.
Kegging plays a crucial role when it comes to saving time and space in packaging. In addition, transportation is easier compared to transporting large quantities of beer packaged in cans or bottles.
It is also cheaper and faster compared to the other methods discussed above.
Beer Design Trends to Consider for Your Brewery
If you are researching how to start a brewery, you will have to look at the top tips for starting a brewery. Among the many tips you will consider, you will have to look at the beer design trends to follow.
Here are a few;
Centric Design with Eccentric Text
Beers are synonymous with character design, something that poses a challenge to brewers. They have to make sure that the character that their beers present is unique to make them better than those of their competitors.
To help overcome this challenge, brewers are now adopting a centric design with eccentric text. With this design, they are not using patterns, imagery, or illustrations. They are now going for typography, a new design trend that is expected to keep on growing.
Quirky Character Design
This is one of the designs that has hit the beer industry by storm. If you visit a bar that has many beers with this design on the same counter, you will have a lot of fun sampling the different designs.
Today, this design is even transforming with brewers using 2D graphics on beer bottles and cans. Most of these designs are made to attract young consumers, who are now making the bulk of beer consumers.
Faux 3D Deco
Although not very common, this is a beer design trend that is going to keep on growing through 2022 and 2023. Brewers are using faux 3D deco to trick their consumers into seeing more detail on their brands than there is.
Beer brewing is one of the oldest industries we have today. However, this industry keeps on evolving. You should, therefore, understand modern trends before getting into this business.