The French organization Bout’ à Bout’ contacted DW Reusables to assist in the relaunch of reusable beverage crates in France.
Bilzen, Belgium – Reusable beverage packaging existed in France in the old days but disappeared with the entrance of one-way packaging options. French associations including Bout’ à Bout’ are driving the return of reusable systems. Bout’ à Bout’ (The English translation is ‘end to end’ as in the sense of being connected end to end in a closed loop) contacted DW Reusables to find out more about different types of reusable crates.
Deposit return systems are already operating in more than 40 regions worldwide with great results. Decades ago, these return systems for bottles existed in France as well, but as a result of the entrance of one-way packaging in the 1980s, these systems disappeared.
The association Bout’ à Bout’ was born with the purpose to reduce the environmental impact of glass bottles in France. They aim to develop regional reuse systems of glass bottles as an alternative to recycling one-way glass bottles, which remains energy-intensive.
Bout’ à bout’ relaunched this reuse system in France, and is heading towards 5 million collected bottles by 2025 and 15 million by 2029, but the main challenge is to first make the industry more reliable before changing supply chains.
An important element was defining a few standard sizes of reusable bottles for beer, juice, cider, and wine. They considered all the elements that needed to be put into place, including washing lines and labels that can be washed off and replaced by new ones. Bout’ à Bout’ contacted DW Reusables for standard crates for 33cl, 50cl, and 1Liter bottles. With this standardization, Bout’ à bout’ is able to offer producers a ‘ready to use’ solution.
This well-thought-out solution is growing rapidly because in 2019 France officially launched the Deposit Return Schemes system to boost collection rates and reach the 90% rate in 2029 set by the new European packaging on the circular economy. Meanwhile, several organizations in France such as Rebooteille and Locaverre are driving the same green agenda.
“We have been delivering reusable crates worldwide for more than fifty years with proven benefits for DRS (deposit return schemes),” said Rudi Raskin, Vice President Sales of DW Reusables. “The return system is the most effective and sustainable way to move towards a Circular Zero Waste Economy that retains value by reusing materials over and over. Our reusable beverage crates last for decades and can be recycled over and over again after their long lives. We are delighted with this project in France as it is a big step towards a clean environment for generations to come.”
Source: DW Reusables