Retail ready packaging or RRP refers to a packaging approach that enables to a product that comes ready for merchandising or sale with no or minimal setup or opening. It also meets other needs such as easy to identify and easy to open. RRP includes both reusable transport packaging, as well as recyclable single use packages.
Retail ready packaging (RRP) by Linpac
Retail ready packaging should have the following characteristics:
•Easy to find
•Easy to open
•Easy to shelve
•Easy to dispose (recycle or reuse)
•Easy to shop
Shelf ready packaging or SRP is packaging that can be placed to the shelf in one touch, but may not have the other attributes of RRP such as easy identification and opening.
Another form of retail ready packaging is display ready packaging, which includes product ready to be displayed without additional retail stocking labor. This could include bins of bulk products, such as the image of the watermelons in the bin manufactured by Macro Plastics, or other designs of displayer pallets.
Bulk retail display bin from Macro Plastics
