Reusable Shoe Box for Holding Beer and Fries?

One way to justify reusable packaging is when people recognize that it has great value for other applications after the initial use – such as the tea crate in the past, which after the tea was emptied, found use in many applications, including the moving industry. How about a reusable shoe box designed for reuse as a lunchbox? 

This packaging, designed to speak to the culture of their customers, was produced for the Cross Shoe, a cyclocross-specific shoe developed in a collaboration between Giro and Ralpha. (Source: Trendsetter)

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