New Reusable Beverage Tray by CHEP Australia Broadens Retail Ready Solutions

CHEP Australia has launched a new-look beverage tray, opening up a reusable retail ready solution to the whole beverage supply chain for the first time.

The new CHEP Retail Beverage Tray has been designed to hold all variants of soft drink bottles, 1.25L, 1.5L, 2.0L and 2.25L. The design innovation from Finland’s K. Hartwall, took seven years to perfect and has been tested in collaboration with stakeholders across the beverage supply chain over the past 12 months.

retail ready pallet

Reusable trays and modular pallet combine for effective retail ready solution.

CHEP Customer Programs Manager, Annette Arzoumanian, said “The new tray provides an opportunity for a fully integrated supply chain approach to retailing carbonated soft drinks.”

It complements the Multi-Purpose Beverage Tray, which was launched in 2009 and carries 1.25L soft drink and 2.0L juice bottles, in CHEP’s reusable retail ready category. CHEP beverage tray

Like the existing tray, the new CHEP Retail Beverage Tray is modular to the plastic Display Pallet and the standard Australian timber pallet. When used together, the trays and Display Pallet become a one-touch solution that can be packed on line by a manufacturer, shipped through the supply chain and wheeled onto the retail floor ready to be shopped.

“Because it takes all variants of soft drink bottles from 1.25 litres, the new CHEP Retail Beverage Tray will enable even more beverage manufacturers to streamline their processes and increase efficiencies,” Ms Arzoumanian said. “For example, by increasing the number of units transported per load and therefore reducing truck
movements.”

Retailers also stand to benefit from CHEP’s new product offering.

“Diversifying the beverage tray range to cover all bottle variants provides all retailers the opportunity to help product stand out on the retail floor with this innovative point-of-sale look and improve sales,” Ms Arzoumanian said.

“They can reap the benefit of a retail ready solution without having to handle perforated packaging and manage cardboard waste.”

CHEP’s existing Multi-Purpose Beverage Tray has been recognised nationally for its value as a sustainable packaging solution1 and the new CHEP Retail Beverage Tray offers the same opportunity to manufacturers and retailers to reduce their sustainability footprint, by reducing one-way packaging.

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