HEINEKEN USA is taking a fresh, consumer-focused look at sustainability reporting with what it calls “a first-of-its-kind online digital experience.” The company’s Brew a Better World campaign includes several interactive sustainability challenges that can be undertaken while learning about HEINEKEN USA, efforts towards sustainability in 2015.
“Sustainability is a top business priority for HEINEKEN globally and here in the USA, so we are thrilled to launch this industry-first digital experience that shares our 2015 sustainability highlights in a unique way,” said Tara Rush, HEINEKEN USA’s Senior Vice President and Chief Corporate Relations Officer. “At HEINEKEN USA, we are known for our portfolio of premium, high-quality beer and cider, as well as creating legendary experiences. Our consumers and industry stakeholders also look to us to deliver new and exciting initiatives in the sustainability and responsibility space.”
Highlights from this past year include:
- Becoming the first brewer to join The Recycling Partnership
- Reducing carbon emissions per hl traded by 8.7% since 2010
- Promoting safe rides home by offering 100,000+ rides throughout the year
- Donating over $500,000 towards causes close to HUSA employees and business
As users conquer every level of the challenge, HEINEKEN USA will track the engagements. If 1,000 users engage with the report, HEINEKEN USA will donate up to $50,000 to the Closed Loop Foundation, an organization that researches and provides funding for cities, innovators, and businesses that are working on projects to improve the economic and environmental impact of the circular economy. With this grant, HEINEKEN USA is supporting the Closed Loop Foundation initiative to study and improve glass recycling across North America.
Source: HEINEKEN USA