Global Packaging Markets Reveal Three Common Themes

Seemingly positive news for reusable packaging providers, recycling and environmental concerns have been identified as an important consumer trend in all regions, along with health and wellness, as well as the growth of the middle class. This information is revealed in Global Packaging Trends, a new report from PMMI, The Association for Packaging and Processing Technologies.

The report shows three influencers making a mark in every region: growing awareness of health and wellness, recycling, and environmental issues, and increasing disposable income and purchasing power.

“These trends are affecting packaging because they are driving consumers’ purchasing choices,” says Jorge Izquierdo, vice president, Market Development, PMMI. “Recyclability and reusability of packaging are dominant trends and we’re predicting that will continue to be seen as PET and glass bottle usage increases.”

Packaging markets in the Middle East and Africa are anticipating 5.3 percent CAGR growth in volume, but forecasts for Western Europe and North America land at the other end of the spectrum, with 0.4 percent and 0.5 percent, respectively.

The expansion in the Middle East and Africa is the result of increasing exposure to modern lifestyles and is manifesting in growth opportunities available for packaging of carbonates, biscuits, and yogurt and sour milk products. In Asia Pacific, a forecast for 4.3 percent CAGR increases in volume, the increasing demand for PET bottles, particularly in the bottled water category, supports health and wellness concerns.

North America, on the other hand, is a mature market, but consumers are developing growing interest in several categories. These include healthy categories such as bottled water, and areas of innovation, such as confectionery.

Globally, the report notes flexible plastic remains the dominant pack type, accounting for 29 percent of the market, while PET bottles (12 percent of the market) will be among the fastest growing, with 4.7 percent CAGR. Bottled water is expected to add 135 billion units through 2019, accounting for 54 percent of the absolute volume growth in PET bottle use. While beverage packaging drives growth in PET and glass, categories such as confectionery and biscuits prop up flexible packaging use.

See PMMI’s related infographic below:


Infographic_Global Packaging Trends