Brambles Acquires 100 Percent of Kegstar, Commences Rapid Global Expansion

Kegstar Founder Adam Trippe-Smithe

Kegstar Founder Adam Trippe-Smithe


Brambles has moved from 30 percent to 100 percent ownership of Kegstar Holdings Pty Limited, after acquiring the shareholdings associated with Founder and Managing Director Adam Trippe-Smith and co-shareholder Shane Bradley.

As a result, Kegstar will be accelerating its plans to expand into new territories beyond Australia and New Zealand. Under Brambles’ ownership, Kegstar will continue to operate as a stand-alone business, with Adam Trippe-Smith retaining his position as Managing Director and the entire Kegstar team also remaining in place to continue the execution of the Company’s business plan. The first stage of Kegstar’s global expansion will be the establishment of its European operations. Kegstar will launch a specialist keg pooling business in the UK in February 2016 and then expand operations into mainland Europe.

Building on success in Australia and New Zealand, the European business will also feature Kegstar’s innovative keg-tracking platform and the unique pay-per-fill offering, whereby Kegstar collects the empty kegs from the licensed venue. The addition of Kegstar operations in Europe also opens up the opportunity for customers in Australia and New Zealand to export their beer to the UK in Kegstar kegs and UK brewers to export their beer to Australia and New Zealand in Kegstar kegs.

“I am excited and proud that Brambles has recognised the unique business that my team has created over an extraordinarily short period of time,” stated Kegstar Founder and Managing Director Adam Trippe-Smith. “We now look forward to tapping into the global asset pooling knowledge and network of the entire Brambles group to take Kegstar to the next level. It’s now game on!”

“When Brambles first invested in Kegstar in March 2014,” added Brambles Chief Financial Officer Zlatko Todorcevski, “we saw it as an exciting and innovative business with a great team that was gaining traction in the fast-growing craft beer and cider market. We didn’t have a presence in keg pooling but definitely identified the potential to add value, not just through financial investment, but also with Brambles’ supply-chain expertise and global network. Having seen what the Kegstar team has achieved since then, it was an easy decision to take the step of acquiring the company. Brambles will fully support Adam and his team as they take Kegstar forward.”

Kegstar first launched in December 2012 with 880 kegs, one person and one customer. Brambles acquired a 30 percent stake in March 2014, and since then Kegstar has grown its keg pool from 15,000 to now in excess of 50,000 stainless steel kegs across three countries (Australia, New Zealand and the UK). The Company now employs thirteen people and has annualised sales revenue of approximately A$3 million. Kegstar works with 140 brewers, 75 distribution partners and 1,500 venues across Australia and New Zealand. As part of its keg tracking solution, Kegstar kegs have been scanned over 500,000 times.Kegs_P5A0143