‘Use Me’: Should Reusable Packaging Be Part of Tesco’s Sustainable Private Brand Offering? A Student-Designer Thinks So

Here is an interesting blog post from Tesco. It asks a very good question. Why indeed is packaging reuse the bottom dweller of the top 5 trends of sustainable packaging. It drives me crazy to go to shows like PACK EXPO and be bombarded by claims of sustainable packaging, yet pretty much the only glimmer of reusable packaging is at the RPA Pavilion.

‘Use Me’: Should Reusable Packaging Be Part of Tesco’s Sustainable Private Brand Offering? A Student-Designer Thinks So

The five primary trends in “green” or sustainable food and grocery packaging today are: (1) recyclable packaging; (2) food and grocery packages made from a certain percentage of recyclable materials; (3) source reduction, using less plastic in plastic bottled water bottles and milk jugs, for example; (4) packaging that’s biodegradable; and (5) reusable packaging.

Read more about reuse and sustainable packaging from Tesco and Fresh & Easy.

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